Is Pinterest Right for Your Business?
Launched in 2011, Pinterest is quickly gaining the edge over many other social sites. Providing visual stimulation and more creativity than sites like Facebook and LinkedIn, many businesses have turned to Pinterest to expand on their social media platforms. However, before you start pinning, you will want to do some thorough investigating to make sure that this social media site is right for your business.
Pinterest is a visually charged…
As Pinterest is a visually charged site, it works perfect for businesses that utilize a lot of pictures and graphics. With each picture or graphic you post, users of Pinterest will be able to have access to your business and content with just one click of the button. However, if you are not able to make your business visually appealing to Pinterest users, it is highly likely that this form of social media is not right for your business. Your brand must be visual for this strategy to work.
Unique for Pinterest users…
You also have to be able to offer something unique for Pinterest users. What makes your business stand apart from its competitors? Many businesses often find themselves reevaluating their business plan when they start using this social site. Once on Pinterest, they discover that their own business does not offer enough unique and quality content to get the user’s attention. If you are not willing to make a few changes upon discovering that your business is not so distinct from others, you may find that this type of marketing is not for you.
Demographics of Pinterest users…
It is also detrimental that you put some time in to compare your own demographic and those of Pinterest users. Generally, the largest majority of Pinterest users are females between the ages of 25 and 44 and half of them have children. How does this play a role in advertising your business on Pinterest? If your products or services do not pertain to the largest majority of people on this site, your advertising efforts could be wasted. On the other hand, if you are selling products geared toward women in this age range or mothers, you stand a great chance of boosting your business by making it available to Pinterest users.
You also have to ask yourself if you have the time to expand your social media advertising. Like other social sites, you cannot expect to log in once or twice a week and see results. This particular form of advertising takes dedication and consistency. Lacking either one of these things could mean that this type of advertising is simply not the best idea for your business.
Advantages of Pinterest…
The advantage that Pinterest has over Facebook is the fact that it is more visually stimulating for users. This site actually allows you to be more creative. For example, if you pin the products you sell along with the lifestyle it could bring you, you will see better results. In fact, if you only pin the products you sell on this site, you will find that it will hurt you.
Pinterest may not be right for every business, but if you find that you have the time for another social site and your business relies on visual stimulation to attract attention, it could be just what you need. All it will take is a little bit of time and creativity for you to find out.
Article: Is Pinterest Right for Your Business?
Article Source: Mimes In Motion
Guest Author: Curtis West
Author Bio: Curtis West writes for KingIce.com, an online hip hop jewelry retailer. For the latest in hip hop swag jewelry and apparel visit King Ice.