February 22, 2012

Get listed on Google Maps by Nine Eye

Get listed on Google Maps

Getting listed on Google Maps is more important now a day’s then it was before. Last October Google put the SEO world upside down on their heads when it changed how Google Maps is displayed. Now Google Maps is displayed as Google Places within the regular organic listings. Most local business’s worked really hard and spent a fortune on getting their business to rank on Google for their local services and local products. Then poof! Gone with a major change, go to love it when Google makes a change. Although the smart local business’s followed suite and optimized their local Google Maps listing.

Getting listed on Google Maps is not rocket science.

It’s almost identical to ranking a website within Google Organic. But the truth being there are many ranking

Get listed on Google Maps

Get listed on Google Maps

factors to Google Maps – Google Places for those who don’t like to call it what it really is. I don’t believe that anybody has really touched what are the true ranking factors. I don’t believe that most SEO’s really took the time to truly understand or know what makes a Google Maps listing rank. I have found that ranking any local company requires several steps. Believe it or not, even in tough market like Los Angeles, any Google Local listing can be ranked. Where as in the Google organic world, all SEO’s know we start with onsite optimization and proceed to offsite optimization. Both on site and off site optimization applies to ranking a local business listing, just one difference, it’s not about in bound links, at least not the way most would SEO’s would think.

Onsite Optimization Factors for Ranking Google Maps

Onsite optimization of your Google Maps listing requires a well written Google Places listing. Your keywords must be embedded in your local listing. I’m not talking about being spammy either. You have to use the right keywords in the right places. You get a very small area to describe your business, use them sparingly. Next choose your categories must be chosen correctly. You have to choose at least one of Google’s suggested categories, but this does not mean you have to choose their category first. Next you have to write your “Additional Details” correctly. Just about everybody I have seen screws this one up. There’s a lot more that goes into writing the correct “Additional Details” and this article would get really long, so I’m not going to totally dig into it. Maybe in future post I will dig into it more. Now another major Google Maps factor, “Google Coupons”. Google love’s people who share and one of the ways to share is to list your coupons within your Google Place’s page. Again these need to be written correctly to truly gain the most value out of them.

Offsite Optimization Factors for Ranking Google Maps

Whereas ranking a normal website within Google’s natural listing, comes down to inbound links. And not just a bunch of links, but text links. Google relies on other websites to tell them what a site is all about. The same theory applies here, but it’s not just the links. It comes down to what other websites are saying about your local listing. These factors include listing your “Companies Name” + “Company Address” + “Company Telephone Number” = a well ranked Google Maps listing. These sites are called “citation sites”. Google use’s citation sites to gather information about your company, including populating your Google Places listing with relevant information. Also don’t forget to list your own company information on your company website. This would seem like common sense to most, but you would believe how many forget this. Also you need a link to your Google Maps listing using your keywords on the page. You can get a link from Google just by doing a search for your company and using your keywords on Google Maps. This will embed the keywords in your link that you get from Google.

If you going to get listing on Google Maps

you’re going to need to follow the right steps. Again getting listing on Google Maps is not rocket science and usually once your ranked, your there for a long time. Next month I am releasing a new book and training program on this called the “Local Search Engine Blueprint“.

Local Search Engine Blueprint

Local Search Engine Blueprint

I have been working on the Local Search Engine Blueprint for almost a year now. When I wrote the book, that was easy, but I didn’t just want to write another eBook. So I started creating training videos on each and every step. Well that still wasn’t good enough, so I created a community forum for local business owners that still might be having problems and also a way I can get updates to members. Oh yea, the Local Search Engine Blueprint couldn’t just have a well written book, great videos, awesome forum, but I needed to create a members only site! Anyway I think I have done enough of shameless self promoting for one post.

Good luck and I hope you found this useful and don’t forget to keep an eye out for the “Local Search Engine Blueprint“!

Have Fun,

Chaz Key

Article Source: NineEye.com/Blog

Article: Get listed on Google Maps

Author: Chaz Key

Is SEO DOA as a core marketing strategy?

Is SEO DOA as a core marketing strategy?

Ron Springer is overhauling his company’s website and is spending a big chunk of his marketing budget to help boost its search engine ranking. He had no idea he might be throwing his money away on an

Is SEO DOA as a core marketing strategy?
Is SEO DOA as a core marketing strategy?

outdated strategy.

“If search engine optimization isn’t what gets you up to the top of the list, what is?” said Springer, who runs boutique event planning firm Esprit Productions in Libertyville, Illinois. “We designed it with search engine optimization totally in mind.”

Entrepreneurs like Springer may want to reconsider pouring money into search engine optimization (SEO) as their primary marketing strategy, according to Chris Dixon, who recently penned a controversial blog (bit.ly/gjIzMJ), titled: “SEO is no longer a viable marketing strategy for startups”.

“I talk to a lot of startups and almost none that I know of post-2008 have gained significant traction through SEO,” wrote Dixon, the co-founder of online startup Hunch, who has invested in numerous startups, including Skype and Foursquare.

Dixon was immediately taken to task by defenders of SEO, the popular means of boosting an organization’s presence in Internet searches with keywords and relevant Web links.

Among them was Dave McClure, a prominent angel investor and founding partner of the Silicon Valley tech incubator 500 Startups. “I’m contrarian because SEO works. SEO obviously matters,” said McClure, adding it generates “huge amounts of monetization on the Web, huge amounts of traffic – organically and paid.”

SEO NO “MAGIC POTION”

Many technology experts don’t buy Dixon’s argument, but most, including McClure, concede that SEO must be viewed as part of a more comprehensive strategy that gives increased weight to newly emerging platforms. They also point out that higher standards for quality are making effective SEO even more time-consuming than ever before, adding to the difficulty faced by startups with limited resources at their disposal.

“I’m not saying you can’t make progress with SEO,” said Ryan Evans, who runs the Chicago-based online marketing company Rand Media Group. “But I think there’s a lot of people out there selling SEO as a magic potion and if it sounds too good to be true, it probably is.”

To illustrate an increasingly balanced approach among Internet promoters, Evans cited the tagline for online marketing conference SES (Search Engine Strategies), which bills itself as: “the leading search and social marketing event.”

“SEO has become less of a technical exercise done in a vacuum,” said Evans, who uses a combination of SEO, public relations, pay per click, email and social media to gain momentum for clients.

An integrated approach is certainly the thinking behind HubSpot, a software platform that helps small businesses use and measure a variety of Web-based marketing techniques – blogging, social media, content management and email – to help generate qualified business leads. Founder Dharmesh Shah said his company, itself a startup, draws two of every 10 visitors by way of Facebook and Twitter. Despite that he remains a strong proponent of SEO.

“The big reason SEO is still important to small business is simple: people are still using search engines, especially Google, with great frequency,” said Shah, another critic on Dixon’s blog. “And unlike other channels to reach customers, connecting to users searching is worth more, because there is active intent.”

 

BLACK HAT BE GONE

Shah maintains the playing field for small companies deploying SEO has leveled off in recent months. Quality standards have improved, making it harder to throw big bucks at the process by creating server farms and using other questionable, so-called “black hat” tactics.

“In the early days of search engine optimization you had some rough and unsavory charters that were doing all manner of unpleasant things to try and game the system,” Shah said, adding the emphasis now is on creating relevant, original content and an engaging online experience. “Now Google and all the search engines have gotten much better about (detecting) that.”

That may be one of the reasons why small businesses are increasingly relying on SEO. According to a survey by email marketing company Constant Contact, 29 percent of small businesses were engaged in some form of SEO. An additional 13 percent had plans to employ SEO within six months, according to the survey, which polled nearly 3,800 small companies in March.

Dixon, who said his column has been “widely misunderstood” to be against SEO in general, believes it should be used to augment a marketing campaign and “should not be core to a startup’s business plan.”

However, he is not as optimistic as Shah about the decrease of black hat practices, despite Google’s best efforts, and in his blog insisted there are “many billions of dollars and tens of thousands of people working to game SEO.” In this atmosphere, startups that produce high-quality content will be hard pressed to appear high up in search engine results, argued Dixon.

“Until that changes,” he wrote in his blog, “startups – who generally have small teams, small budgets, and the scruples to avoid black-hat tactics – should no longer consider SEO a viable marketing strategy.”

 

Article Source: Reuters

Article: Is SEO DOA as a core marketing strategy?

Author: Deborah L. Cohen

 


Just a quick note by Chaz Key:

I picked up this story about search engine optimization from Reuters. I thought this story carried a lot of value. I will admit I did correct a few things like where the article was talking about search engine optimization and only listed it as “search engine”. I hope the original author doesn’t mind, but I felt these small things needed to be corrected.

I also need to add my own two cents on this article about SEO, imagine that. Look if you are a small or large business, you must optimize you site. Thinking like Kevin Costner in “Field of Dreams”, “You build it, they will come” is just not true! If you build it and nobody can find it is a true waste of money and time. If a company does not optimize its website, then don’t build a website, it’s not worth the money! You would have better luck buying a sign advertising on a bus stop. Maybe somebody driving by, just might be looking for what your selling. Personally I would rather have somebody online find me because there were looking for me and I not talking about my company name. Good luck if you don’t believe in SEO.

Have Fun,

Chaz Key

 

:)

 

Mimes in Motion: Charlie Chaplin Google Doodle

Charlie Chaplin Google Doodle

Very cool from Google! I really enjoyed how Google took the time to recognize Charlie Chaplin, one of Americas greatest silent star actors. Although Charlie Chaplin was not from America originally, Charlie Chaplin raised the bar for American silent actors back in the day. I personally am a huge fan of Charlie Chaplin, so I thought it might be nice to follow in Google’s footsteps and take the time to recognize Charlie Chaplin’s 122 birthday.


Below are some neat things I found and wanted to share about Charlie
Chaplin:

Charlie Chaplin at age 9 or 10

Charlie Chaplin at age 9 or 10

Childhood:

Charles Spencer Chaplin was born in London, England, on April 16th 1889. His father was a versatile vocalist and actor; and his mother, known under the stage name of Lily Harley, was an attractive actress and singer, who gained a reputation for her work in the light opera field.

Charlie was thrown on his own resources before he reached the age of ten as the early death of his father and the subsequent illness of his mother made it necessary for Charlie and his brother, Sydney, to fend for themselves.

Having inherited natural talents from their parents, the youngsters took to the stage as the best opportunity for a career. Charlie made his professional debut as a member of a juvenile group called “The Eight Lancashire Lads” and rapidly won popular favour as an outstanding tap dancer.

Beginning of his career:

When he was about fourteen, he got his first chance to act in a legitimate stage show, and ppeared as “Billy” the page boy, in support of William Gillette in “Sherlock Holmes”. At the close of this engagement, Charlie started a career as a comedian in vaudeville, which eventually took him to the United States in 1910 as a featured player with the Fred Karno Repertoire Company.

He scored an immediate hit with American audiences, particularly with his characterization in a sketch entitled “A Night in an English Music Hall”. When the Fred Karno troupe returned to the United States in the fall of 1912 for a repeat tour, Chaplin was offered a motion picture contract.

He finally agreed to appear before the cameras at the expiration of his vaudeville commitments in November 1913; and his entrance in the cinema world took place that month when he joined
Mack Sennett and the Keystone Film Company. His initial salary was $150 a week, but his overnight success on the screen spurred other producers to start negotiations for his services.

At the completion of his Sennett contract, Chaplin moved on to the Essanay Company (1915) at a large increase. Sydney Chaplin had then arrived from England, and took his brother’s place with Keystone as their leading comedian.

The following year Charlie was even more in demand and signed with the Mutual Film Corporation for a much larger sum to make 12 two-reel comedies. These include “The Floorwalker“, “The Fireman“, “The Vagabond“, “One A.M.” (a production in which he was the only character for the entire two reels with the exception of the entrance of a cab driver in the opening scene), “The Count”, “The Pawnshop”, “Behind the Screen”, “The Rink”, “Easy Street” (heralded as his greatest production up to that time), “The Cure”, “The Immigrant” and “The Adventurer”.

Information from: Charlie Chaplin Fan Page

Article Source: Nine Eye Interactive Media Article: Google Celebrating Charlie Chaplin’s 122 Birthday

 

 

 

Mimes

Mime Artist

A mime artist (from Greek “μίμος”—mimos, “imitator, actor”)  is someone who uses mime

Mimes Jean and Brigitte Soubeyran

Mimes Jean and Brigitte Soubeyran

 as a theatrical medium or as a performance art, involving miming, or the acting out a story through body motions, without use of speech. In earlier times, in English, such a performer was referred to as a mummer. Miming is to be distinguished from silent comedy, in which the artist is a seamless character in a film or sketch.

The performance of pantomime originates at its earliest in Ancient Greece; the name is taken from a single masked dancer called Pantomimus, although performances were not necessarily silent. In Medieval Europe, early forms of mime such as mummer plays and later dumbshows evolved. In early nineteenth century Paris, Jean-Gaspard Deburau solidified the many attributes that we have come to know in modern times—the silent figure in whiteface.

Jacques Copeau, strongly influenced by Commedia dell’arte and Japanese Noh theatre, used masks in the training of his actors. Étienne Decroux, a pupil of his, was highly influenced by this and started exploring and developing the possibilities of mime and developed corporeal mime into a highly sculptural form, taking it outside of the realms of naturalism. Jacques Lecoq contributed significantly to the development of mime and physical theatre with his training methods.

Mimes In film

Prior to the work of Étienne Decroux there was no major treatise on the art of mime, and so any recreation of mime as performed prior to the twentieth century is largely conjecture, based on interpretation of diverse sources. However, the twentieth century also brought a new medium into widespread usage: the motion picture.

The restrictions of early motion picture technology meant that stories had to be told with minimal dialogue, which was largely restricted to intertitles. This often demanded a highly stylized form of physical acting largely derived from the stage. Thus, mime played an important role in films prior to advent of talkies (films with sound or speech). The mimetic style of film acting was used to great effect in German Expressionist film.

Silent film comedians like Charlie Chaplin, Harold Lloyd and Buster Keaton learned the craft of mime in the theatre, but through film, they would have a profound influence on mimes working in live theatre even decades after their death. Indeed, Chaplin may be the most well-documented mime in history.

The famous French comedian, writer and director Jacques Tati achieved his initial popularity working as a mime, and indeed his later films had only minimal dialogue, relying instead on many subtle expertly choreographed visual gags. Tati, like Chaplin before him, would mime out the movements of every single character in his films and ask his actors to repeat them.

Mimes On stage and street

Prior to the work of Étienne Decroux there was no major treatise on the art of mime, and so any recreation of mime as performed prior to the twentieth century is largely conjecture, based on interpretation of diverse sources. However, the twentieth century also brought a new medium into widespread usage: the motion picture.

The restrictions of early motion picture technology meant that stories had to be told with minimal dialogue, which was largely restricted to intertitles. This often demanded a highly stylized form of physical acting largely derived from the stage. Thus, mime played an important role in films prior to advent of talkies (films with sound or speech). The mimetic style of film acting was used to great effect in German Expressionist film.

Silent film comedians like Charlie Chaplin, Harold Lloyd and Buster Keaton learned the craft of mime in the theatre, but through film, they would have a profound influence on mimes working in live theatre even decades after their death. Indeed, Chaplin may be the most well-documented mime in history.

The famous French comedian, writer and director Jacques Tati achieved his initial popularity working as a mime, and indeed his later films had only minimal dialogue, relying instead on many subtle expertly choreographed visual gags. Tati, like Chaplin before him, would mime out the movements of every single character in his films and ask his actors to repeat them.

Mimes In literature

Canadian author Michael Jacot’s first novel, The Last Butterfly, tells the story of a mime artist in Nazi-occupied Europe who is forced by his oppressors to perform for a team of Red Cross observers. Nobel laureate Heinrich Böll’s The Clown relates the downfall of a mime artist, Hans Schneir, who has descended into poverty and drunkenness after being abandoned by his beloved.  Jacob Appel’s Pushcart short-listed story, Coulrophobia, depicts the tragedy of a landlord whose marriage slowly collapses after he rents a spare apartment to an intrusive mime artist.

 

Mimes, Greek and Roman mime

The first recorded pantomime actor was Telestēs in the play Seven Against Thebes by Aeschylus. Tragic pantomime was developed by Puladēs of Kilikia; comic pantomime was developed by Bathullos of Alexandria.

The Roman emperor Trajan banished pantomimists; Caligula favored them; Marcus Aurelius made them priests of Apollo. Nero himself acted as a mime.

Mimes In non-Western theatre traditions

While most of this article has treated mime as a constellation of related and historically linked Western theatre genres and performance techniques, analogous performances are evident in the theatrical traditions of other civilizations.

Classical Indian musical theatre, although often erroneously labeled a “dance,” is a group of theatrical forms in which the performer presents a narrative via stylized gesture, an array of hand positions, and mime illusions to play different characters, actions, and landscapes. Recitation, music, and even percussive footwork sometimes accompany the performance. The Natya Shastra, an ancient treatise on theatre by Bharata Muni, mentions silent performance, or mukhabinaya.

In Kathakali, stories from Indian epics are told with facial expressions, hand signals and body motions. Performances are accompanied by songs narrating the story while the actors act out the scene, followed by actor detailing without background support of narrative song.

The Japanese Noh tradition has greatly influenced many contemporary mime and theatre practitioners including Jacques Copeau and Jacques Lecoq because of its use of mask work and highly physical performance style.

Butoh, though often referred to as a dance form, has been adopted by various theatre practitioners as well.

Source: Wikipedia